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Showing posts from January, 2020

How Chatbots are changing Customer Engagement?

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Remember Her? The movie ' Her '? For those who have not seen the movie, it is a SciFi movie, released on the Valentine Day of 2014 in India. 'Her' is a story set in future LA where Theodore, a lonely and introvert man upgrades his OS which came with AI virtual assistant named Samantha, designed to adapt and evolve. Theodore gets hooked with his AI and his discussions on love and life take him on a journey where he falls in love with Samantha. The story touches the point of 'Can a human being have an authentic relationship with an inhuman entity?' In the age when the human experience is enshrouded and infused with technology, it forces one to think about how Artificial Intelligence (AI) can impact human behavior or consumer behavior, in the case of businesses. Today, companies are using chatbots to engage customers and retain them with better customer satisfaction. Chatbots are tools to simplify the interaction between a human and computer in natura...

Mirage of End-of-Season Sale

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It's a Happy New Year! With the beginning of the new year, this is also the time for end-of-season sales. Like every year, you will get to see those big numbers go up on the display with a red background. Yay! It's SALE time.😍 I bet most of you must be waiting for this time. Well, why wouldn't you? It's the time of year when many people go on their long-postponed shopping spree. This is the time when big brands are putting up their merchandise at lower prices and who doesn't like a good bargain? Recently, I went up to my nearby mall to look at the glittering lights set up as part of the new year decoration. After savoring the moment, I went inside to look around and yes, these end-of-season discount posters were everywhere I looked at. What better time to have a huge footfall when the discount season is up and coincidently colliding with festive time? Is that really a coincident? Take a look at the stores like Shopper Stop, Pantaloons or Lifestyle near ...